Toronto Digital Marketing Agency

No matter what your marketing strategy is, it’s important to track the performance of your digital marketing initiatives. This is what the clients also demand from the Toronto Digital Marketing Agency on a regular basis. 

By understanding which KPIs (key performance indicators) you need to track, you’ll be able to measure the progress of your campaigns and make necessary adjustments as needed. 

In this blog post, we’ll list the top three digital marketing KPIs that you should be tracking in order to improve your marketing strategies. So read on and learn about the benefits of tracking these key metrics!

Lead to customer conversion rate

In order to measure the effectiveness of your digital marketing strategies, it’s important to track lead generation and customer conversion rates. According to Digital Marketing Agency Toronto, this can be done by tracking the number of leads generated and the percentage of customers who convert into paying customers. 

By understanding how these numbers are changing, you can make informed decisions about the best way to reach and engage your target audience. Additionally, tracking these metrics will help you measure the success of your overall digital strategy. 

So, take the time to measure and track your progress, and you’ll be on your way to achieving better results in no time.

Number of Sales qualified leads (SQL)

Marketing is all about reaching potential customers and converting them into buyers. By tracking the number of sales qualified leads (SQL), as per the Best Digital Marketing Agency, you can improve your marketing strategy and make the most of your resources. 

Keep an eye out for changes in SQL so you can make the necessary adjustments. 

A high SQL indicates that you’re reaching potential customers and converting them into buyers. Tracking the number of SQL is a great way to measure your marketing success and track your progress over time.

Visitor to lead conversion rate

Digital marketing is all about engaging and converting visitors into leads. To track your progress and identify areas of improvement, use the following three digital marketing KPIs: the website’s organic search engine rankings, Google Analytics data on online campaigns, and pages visited and abandoned visits. 

By understanding where your visitors are coming from and how they’re behaving, you’ll be able to optimize your marketing strategies accordingly.

Keyword impressions and ranking

Digital marketing is all about creating a relationship with your customers through the use of content. To do this, you need to track the performance of your campaigns. The first key performance indicator you should track is keyword impressions. 

This measure tells you how many people have seen your content based on the keywords you’ve chosen to target. If you notice that your campaigns are not performing as well as you’d like, make adjustments by comparing the results of different keywords and making the necessary adjustments. 

Additionally, measure the success of your campaigns by looking at the number of clicks your content is generating. This can be done using online tools like Google AdWords Keywords Toolkit. 

Additionally, tracking the ranking of your content is essential, as per the Best Digital Marketing Agency, for gauging the effectiveness of your digital marketing strategies.

Conclusion

Now that you’ve read through the blog, you should be well-equipped to start tracking your digital marketing KPIs. By understanding and tracking your lead-to-customer conversion rate, you will be able to measure the effectiveness of your marketing strategies. 

Additionally, by knowing the number of sales-qualified leads and the visitor-to-lead conversion rate, you will be able to optimize your marketing efforts accordingly. The Digital Marketing Agency Toronto wants you to make sure to bookmark this blog and come back for more helpful tips on digital marketing!